3 Top Trends Your Marketing Department Needs to Focus On
2017 is already half way through, which means that 2018 is right around the corner.
As the months have progressed in 2017, we have been keeping track of the latest trends in the digital marketing space.
If you want your business to really thrive and remain relevant in the months to come, here are the top three skills that you and your team need to be focusing on:
All You Need to Know About Facebook’s New Algorithm
If you are like most businesses, majority of your marketing efforts probably come from social media, and the largest social media platform out there is none other than Facebook.
But recently Facebook announced a new algorithm update that will be swinging into effect in early May 2017.
This new update is one of the most significant changes that Facebook has made in a while, and it is important to understand the ins and outs of it, especially if you frequently use the platform to market your products, services or blog posts.
5 Secrets of Successful Video Marketing
Creating video content is one of the best and most effective ways to reach your audience, but how can you keep viewers engaged?
How can you turn your videos into viral content that makes watchers want to take action?
Why Influencer Marketing is Growing Rapidly
Influencer marketing is continuing to be one of the most effective marketing strategies of 2017 and it shows no sign of slowing down.
Research is also showing that influencer marketing is growing at a more rapid pace than digital ads and eventually, it could be the most popular way of marketing products and services.
Instagram Vs. Snapchat Stories: Which One is More Effective for Marketers?
Instagram recently released its own version of “stories” a feature that was once exclusive to the social app, Snapchat.
Instagram stories, like Snapchat stories, allow users to share multiple photos and videos in a slideshow or “story” format. The story lasts only 24 hours and is deleted after this time frame.
Even though both the “story” platforms are extremely similar, Snapchat stories have dipped between 15 to 40 percent since Instagram stories launched.
How to Get 9,000 Genuine Instagram Followers Every Month
Instagram is one of the most rapidly growing social media platforms around and can help to deliver waves of traffic to your website or landing page.
The platform is so powerful that some of the brands we work with are finding that at least 50 percent of their overall traffic is coming straight from Instagram.
No matter what type of business you run, whether you are in e-commerce, an artist, an entrepreneur, a B2B or SaaS, Instagram is the place to be.
How to Grow Your Brand Using Twitter
The new president-elect of the United States, Donald Trump has pinned his Twitter following as one of the main reasons he won the election.
Donald Trump has over 15 million Twitter followers and there is no doubt that social media helped him to win one of the most powerful positions in the world.
But politics aside, how can you use the power of Twitter to grow your brand?
How to Create Viral Video Ads on YouTube
YouTube has over one billion users and is growing by the second, however only 9 percent of small businesses take advantage of it.
There are so many benefits to building a presence on YouTube. Here are just some of them:
- YouTube reaches more 18-49 year olds than any cable network in the United States
- YouTube has local versions in more than 88 countries
- Youtube is available in over 76 different languages, covering 95 percent of the internet’s population
- The average time a user spends on YouTube is 40 minutes on mobile devices
10 Ways to Boost Social Engagement Using Psychology
A lot can be learned about the human mind by looking at social media.
The way that social media has taken off in the last few years is a tribute to just how it relates and connects with the average human psyche.
Being relatable on social media and having your audience engage with the content that you share is invaluable when it comes to growing your business.
How to Double Your LinkedIn Following in Just One Week
Make no mistakes, LinkedIn is one of the best resources out there for businesses and business professionals.
It is a hub for attracting new clients, expanding your network and establishing your brand as a professional and leading authority in your niche.
Currently, LinkedIn has over 433 million members and is growing at a rate of 2 new users per second.