15 Social Media Hacks to Boost Engagement

| Apr 02 2015

Social-media-Hack

Social media marketing has become just as important as landing pages and email lists, and if you are not savvy with how it works, chances are you are missing out on some huge conversion opportunities. 

A recent study found that over 30% of websites receive majority of their traffic from social media platforms such as Facebook, Twitter, Pinterest and Instagram.

If you are one of those sites, or you want to be one of those sites, here are 15 tips that will help you boost your social media performance:

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How to Boost Your Email Marketing Strategy

| Apr 01 2015

Engagement

Is email marketing dead?

Not quite, in fact one study revealed that email marketing was still more effective than social media marketing, but it’s all about obtaining the right balance of giving and receiving.

Here is how you can boost your email marketing strategy:

1.) Build an Email List

There are a number of ways to build a list but here are the most effective:

  • Pop-Ups: Having a pop up box may be annoying, but they work. The trick is to have your pop up display around 8-10 seconds after they have entered your site. This way you are only receiving engaged sign ups but you will have more of their attention. Usually when pop ups display immediately, users are more likely to dismiss them.
  • Sign-Ups: Offering an additional or free services such as an e-book or subscription is a great way to collect email addresses. One thing to keep in mind however, are the different laws surrounding this type of opt-in. In Canada for example, it is against the law to collect an email for one purpose and then use it for marketing another.
  • Partner Up: It is quite common for similar companies to partner up and share email lists. One thing to keep in mind here is privacy- would your customers really appreciate you sharing their information? Usually this type of strategy works best for smaller, niche companies.
  • In-Person: There is nothing wrong with collecting email addresses at trade shows and events and then adding them to your email list, especially if they are interested in your products or services.

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How To Write a Pre-Sell Page For Native Advertising That Will Make Prospects Pull Their Wallets Out

Sabri Suby | Jan 09 2015

Native-advertising-example

Chances are that you have eagerly devoured native-advertising content—many times. Maybe you realized it for what it was, or perhaps you did not. In any case, pre-sell pages are a valuable piece of this concept. If executed correctly, those pre-sell pages accomplish several goals.

First, a few words on native advertising. Basically, it is designed to conceal advertising inside valuable content that benefits readers—content that readers, or viewers, often actively have sought out. Pre-sell pages are what make native advertising shine.

A pre-sell page is the first page a viewer sees. It appears like content. In fact, it IS content—important content. Its aim is to entice readers to click on links to a more-direct sales page or a page for lead generation. Pre-sell pages serve as an inducement. You must not skimp on them because if you do not get them right, customers do not click on the sales pages anyway.

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Don’t sharpen the Axe, chop down the tree with Native Advertising

| Jan 05 2015

native advertising

There is a new ‘ahead of the curve” form of online advertising: Native Advertising. It’s a very innovative marketing approach that top businesses are using – from media buyers to direct marketers – to get results. If you haven’t heard about this approach, let me tell you what it is and how it can benefit your online business. This information is for newbies who have never heard of Native Advertising, but who want to explore the possibilities. (more…)

How to Use Autoresponders to Accelerate Your Growth

| Jan 04 2015

Autoresponder Graph

Conversions are in the eye of the beholder. Some marketers with longer sales cycles will call a successful email opt-in a conversion. Although, technically it is a conversion, the fact is that an opt-in doesn’t equate to a sale. A real conversion, for most online businesses, will involve cold hard cash or a credit card number. If you want to land conversions that increase your bottom line, learn the art of the autoresponder. (more…)