How Colours Influence Sales

| May 15 2015

Color-marketing

Did you know that 85 percent of all impulse buys are based on colour?

It seems high, but colours run deep in our psychology and are key factors in the clothes we wear, the car we drive and how we decorate our surroundings.

Whether we realize it or not, colours play an important role in both the conscious and subconscious decision to purchase a product. This is because colours have the ability to make us feel a certain way and in turn, can trigger us to make a purchase or abandon our shopping cart altogether.

One study even found that up to 90% of all judgements made about a product were based on the colour of it.

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Speed Really Does Kill (Conversions That Is)

| May 11 2015

Speed-conversion

As more and more content is distributed online, consumers are caring less about the bells and whistles and more about speed.

How long your website takes to load has become an all important factor in the conversion rate of your site and is the most common reason that users abandon a webpage.

One survey even found that if a web page was not loaded in 2-3 seconds that 79 percent of consumers would abandon the page and 44 percent would never return to the website again.

In fact, for every second it takes to load your website, the abandonment rate increases by nearly 20 percent. This number is even higher for mobile sites.

Google and other search engines also use page load time as an important factor in search engine rankings, giving preference to sites that load in under 5 seconds.

This shows that just a few seconds can make a huge impact on your conversion rates, revenue and sales.

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8 Ways to Rapidly Grow Your Business Online

| Apr 30 2015

Ecommerce

Last year, business analysts predicted that e-commerce would explode, and they were right.

Today, e-commerce generates over $1.2 million every 30 seconds and by 2016, it has been predicted that e-commerce sales will increase by 62%.

This means that if you are not selling your products online or seeing results from online sales, then you are definitely missing out on a huge and rapidly expanding market.

Here are 10 ways to capitalise on this trend:

1.) Targeting: Having a successful business online starts with building a presence and the only way to do that is to go after the people that want to notice you- ie. your target audience. To be recognised by your customers, you need to make yourself available to those who are most likely to notice. Those who are most likely to notice are people looking for your types of products or services or people who would benefit from your company. Identify the demographics of your target audience and then strategise your marketing accordingly.

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What Does Your Shipping Package Say About Your Brand?

| Apr 17 2015

Ecommerce-branded-packaging

When you are running a product based business often it really comes down to the finer details in order to stay competitive and relevant.

We talk a lot about building a great website, how to market your products and so on, but what about how to package them?

Your shipping packaging will be the first thing your customers see, why not make it something exciting? Why not make them feel that they have purchased something special?

First impressions count, so use your packaging as an opportunity to squeeze every last chance to make a connection with your customer. (But of course, don’t forget to also ensure that your packaging is safe and secure so your products arrive in perfect condition.)

Here are 5 ways you can update your shipping packaging to resonate with your brand:

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Site Engagement To Squeeze Every Last Drop of ROI From Your Traffic

| Mar 31 2015

Engagement

More engagement doesn’t always mean more conversions.

One of the biggest mistakes site owners make when they are first starting out is focusing on high traffic volume as a way to make sales.

While there is definitely nothing wrong with high amounts of traffic, if you are not looking at the right engagement factors it can be a curse rather than a blessing.

Think of your engagement to conversion rate as a recipe- more ingredients are not necessarily going to get you a better product. It’s all about getting just the right balance of ingredients that will lead you to the highest conversions.

Common Mistakes When it Comes to Engagement

Too Many Options: here is another case where less is more. When users have too many places to click, they become confused and potentially end their quest through your sales funnel right then and there. Give your customer choices, but not too many choices. When they come to your home page or first point of preference, keep the path that you want them to follow lit up like a beacon.

Slow Site Speed: If your pages are loading slow chances are your customers are going to get frustrated and close the page. In takes only seconds to lose customer engagement online, so run a site speed checker frequently and remove any slow-loading features.

Social Sharing: Studies have shown that when you offer more sharing options such as a link to Facebook, Twitter, Pinterest and LinkedIn, users are less likely to share than if you only offer two options. This is another classic example of less is more. When you offer too many choices, the most likely action from your customers is to not take any action.

Site Interactivity: When you have many things to interact with on your page, or you offer too many moving graphics, images and sounds, users can become distracted and move away from what you want them to do. Stick with your intention- what point are you trying to get across? A good example here are the Google Doodles which, studies have confirmed waste hours of productivity.

Case Study

Lets look at two similar companies- Hotels.com and Airbnb.com. They bother offer accommodation services around the world and they are both comparatively priced.

airbnb

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Online Marketing Review #1 – StickerMule

| Mar 30 2015

Online Marketing Review #1 – StickerMule

We are going to take you step by step through the design, optimisation and onboarding of StickerMule, an online store that allows you to create and design your very own stickers.

Through this example you will be able to see first hand how your website compares and what changes you may, or may not want to make.

First, lets start with…

The Homepage:

They say you should never judge a book by its cover but when it comes to your Homepage or Landing Page, first impressions mean everything.

Take a look at StickerMule’s opening page. It is clear, easy to navigate and offers a little quirky style and personality.

Screen Shot 2015-03-31 at 8.00.59 am

 

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Why 2015 Might Be The Best Year for Internet Marketing

| Jan 12 2015

Mountain

When you’re saying goodbye to the old and welcoming in a new one, it’s only natural to ponder and write about possible things happening in the coming New Year. Even if you’re not a prophet, it can be easy to spot the signs of big things happening for Internet marketing in 2015. There’s no doubt it will be an exciting year for those of us online!

In fact, it’s almost a given that if you are investing in online marketing, it’s very possible you’ll see some big wins in the next few months. This isn’t just a gut instinct, it’s based on facts. When looking at the statistical data, and charting it out, you can find your way into big gains in 2015 as well.

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7 Critical SEO Errors of E-commerce Websites

| Dec 30 2014

Listing hundreds of products on an e-commerce website in the hopes of scoring Google search engine love is a common mistake made by many online marketers. It is a much different process to optimise your sales pages than it is to optimise your blog or 5-page website. It is much harder to create product feature pages with proper SEO (Search Engine Optimisation) because many times products are being posted, removed, or changed out. This can leave Google in a quandary about how to rate such temporary postings. (more…)

How to Increase Your Ecommerce Sales

| Dec 04 2014

iPad

One of the most popular marketing models out there is the “Power Parthenon” model created by Jay Abraham, a multi-billion dollar marketing expert. The strategy works because it is simple: Use multiple income streams to diversify and strengthen your online sales. Even though some would say this is just common sense, many online businesses still only use one channel to drive sales. They miss the benefits of having more than one channel. When you have more than one income stream activated, you benefit by getting access to new pools of potential customers, even as you buffer your business from unexpected blips and changes in any single income stream. (more…)