Online Marketing Review #1 – StickerMule

| Mar 30 2015

Online Marketing Review #1 – StickerMule

We are going to take you step by step through the design, optimisation and onboarding of StickerMule, an online store that allows you to create and design your very own stickers.

Through this example you will be able to see first hand how your website compares and what changes you may, or may not want to make.

First, lets start with…

The Homepage:

They say you should never judge a book by its cover but when it comes to your Homepage or Landing Page, first impressions mean everything.

Take a look at StickerMule’s opening page. It is clear, easy to navigate and offers a little quirky style and personality.

Screen Shot 2015-03-31 at 8.00.59 am

 

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How to Use Autoresponders to Accelerate Your Growth

| Jan 04 2015

Autoresponder Graph

Conversions are in the eye of the beholder. Some marketers with longer sales cycles will call a successful email opt-in a conversion. Although, technically it is a conversion, the fact is that an opt-in doesn’t equate to a sale. A real conversion, for most online businesses, will involve cold hard cash or a credit card number. If you want to land conversions that increase your bottom line, learn the art of the autoresponder. (more…)

What Is A Good Conversion Rate?

| Dec 05 2014

Conversion-Rate

As online marketers, we often hear our clients ask: “Is my conversation rate good or bad?” While the question itself is rather simple, the fact is that a lot goes into determining a good conversion rate. There are six basic elements that make up a good conversion rate. They are: (more…)