Business

Unless you live under a rock you have probably heard about Donald Trump and know that he is currently running to be the President of the United States.

When Donald Trump first announced that he was planning to run for president no one really took him seriously. He was loud, brash and somewhat unrefined, but as time went on people started to realise that Trump actually had far more power and appeal and was actually making a considerable dent in the polls and in the debates.

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Thanks to the world wide web, we live in a time where most businesses can be promoted to people from all over the world.

In fact, there is a huge benefit into making your products and services internationally and culturally friendly in order to increase your revenue and build a stronger brand.

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Wouldn’t it be nice to have direct access into the marketing strategies of some of the top companies in the world?

Wouldn’t it be nice to take a sneak peak into the strategic marketing plans of companies like Google, Coca-Cola or Target?

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You could do everything right in a business sense, but when it comes to running an online company, your success is heavily dependent on how well you can navigate through the world of the internet.

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How successful is your business?

By nature we determine the success of a business based on profits or return of investment (ROI), however sometimes things are not always as cut and dry.

In fact, sometimes certain financial statistics can be misleading and can cloud the truth behind what your business is really up to.

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When you are first starting out with your online business it can be easy to forget about security- “I am such a small company, who would want to hack me?”….But eventually, this line of thinking may come back to haunt you.

Hacking is a fact of life, in fact over 44 percent of businesses surveyed from the National Small Business Association, reported being hacked. These hacks averaged a cost of around $8,700 each.

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