How Big Brands Like Amazon and Starbucks Retain Customers

| Jul 13 2016

brands

Chances are you spend a lot of time and effort acquiring customers, so it is definitely in your interest to get them to stick around.

While they may not buy another product or sign up for one of your services every week, you want that customer to become a fan of your brand and your company.

You want that customer to follow you on social media, subscribe to your newsletter, read and comment on your blog, and share their experience of doing business with you.

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Your Guide to Creating A Successful Brand

| Jun 01 2016

 

branding

When it comes to building a successful brand you have to look beyond a cool logo and funky website design and instead, turn your attention to the bigger picture.

Most companies fail when it comes to building up a successful brand. This is because most company owners are simply clueless when it comes to what it takes to build a successful brand and often struggle to create and maintain a clear vision.

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How to Write A Good Ecommerce Business Plan

| May 20 2016

ecommerce-business-plan

When it comes to setting up your eCommerce store, writing a business plan is probably not the first thing on your agenda.

Most eCommerce store owners are fixated on writing tantalising product descriptions, uploading pretty pictures and ensuring that their checkout page is optimised.

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