Digital marketing is a forever evolving industry and it can be hard to keep up. Many businesses both big and small are turning to digital marketing agencies for help for this very reason.
If you are looking to sign on with a digital marketing agency, we have collated 5 of the top questions you have to ask before signing the dotted line.
Here they are:
1.) How will you assist me in meeting your marketing goals?
A good marketing agency should be able to address your growth goals and come up with an actionable plan to make them happen. Your marketing agency should have a strategy that is catered to your business exclusively as well and fulfils your brand’s unique needs and desires.
If you are struggling as a business to work out what your marketing goals should be, try using the SMART formula. This requires you to write down Specific, Measurable, Attainable, Relevant and Timely goals.
2.) What results should I expect?
Most good digital marketing agencies should be able to give you a pretty clear idea as to what results to expect and in what time frame.
In fact, your digital marketing agency should be able to give you some guidance on how they are going to improve your traffic, leads, conversions and sales.
3.) How do you measure success?
This is an important question to ask and one that is most commonly overlooked. A good digital marketing agency should be able to provide your business with monthly or quarterly reports so you can stay track of your progress.
The reports should be relevant to whatever projects or tasks your digital marketing agency have been assigned to tackle.
It is also important to ask your digital marketing agency how often they will adjust campaigns and tweak things that are not performing up to scratch. This should help you to get some idea of what to expect throughout the process.
4.) What is the fine print in your contracts?
This can be a tricky question to get around, but it is important to know what you are getting and what you are not getting.
Be sure you read the fine print and ask questions if anything is unclear to you.
Also, you may want to trial out the digital marketing agency of your choice on a month to month or 6 monthly option if it is available. This allows you to really test run if this digital marketing agency is the right fit for your company.
5.) What companies have you worked with in the past?
Finally, the last question you should ask any digital marketing agency is which brands they have worked with in the past. By doing so, you can do your own homework and check out how those brands are faring in the digital marketing space.
If you really resonate with the marketing strategies of those brands, chances are you have found the perfect company to work with.
Choosing a digital marketing agency can be tricky at first, but one you have found the right company that works for your brand, the results can be well worth it.