Do You Own A Business? Want To Grow Sales Fast?
“New! Free Report Reveals 6 Hacks To Grow Your Sales Fast With Instagram Ads”
This brand-new FREE Report reveals the most powerful new way to grow traffic, leads and sales and generate thousands of visitors per day with Instagram.
21st April, 2024
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This brand-new FREE Report reveals the most powerful new way to grow traffic, leads and sales and generate thousands of visitors per day with Instagram.
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Download Your Free Instagram Ad Hacks Report

If you want to crush it with your Instagram ads, if you want to dominate your industry and scare off your competitors, then this is the guide for you.

By downloading this report, you will have access to some of the most lucrative money-making strategies that will help you to double if not triple your profits when it comes to advertising on Instagram.

This guide will also show you step by step how advertising on Instagram works and how you can tweak and perfect your ads to score more conversions, more leads and more sales.

Millions of people use Instagram every day, which means that if your brand is not present on this social platform, you are missing out on countless opportunities to find customers, grow your brand and increase your profits.

By following our fail-proof Instagram ad tips, your business will be miles ahead of the rest and will be able to tap into a huge pool of customers that are all hungry and ready to buy.

Can You Advertise on Instagram & How?

Many people ask us, can you advertise on Instagram? And the answer is definitely yes! Instagram allows advertising and is a great place to promote your business, find new customers, increase sales and boost profits!

Instagram just recently started allowing advertising, which means the sooner you act, the more opportunities your brand has of being seen for less.

In fact, business ads on Instagram typically see huge results for a lot less than other platforms, as long as you know what to look for and how to position your ad in the best possible way.

If you are struggling to get your ads seen or if your conversion rates are embarrassingly dismal, this free guide may be exactly what you need.

In this free guide, you will learn how to run paid advertising on Instagram and some secret tips, tricks and techniques that can boost the performance of your ads so they can be seen by more of the right people.

The six hacks in this guide are also extremely easy to follow and will show you how to advertise on Instagram in the most effective way possible so you can spend less and gain more.

Many companies would charge thousands for this type of information, but at King Kong growth is our passion and we love to see Aussie businesses just like yours grow to become kings of their very own jungle.

This report is currently free but won’t be available for very long. Download your copy now and start seeing your Instagram ads take off!

Increase Business Leads with Instagram Ads

Are you looking for some of the most lucrative Instagram ad tips? By downloading this guide, you are going to have access to some of the most revolutionary Instagram advertising strategies out there.

Many businesses are already tapping into the amazing potential of Instagram and seeing extremely positive returns. We have also helped countless businesses to use Instagram to double and even triple their profits and customer lists.

Even though advertising on Instagram is relatively new, at King Kong we always like to stay ahead of the trends, which is why we decided to test and assess a host of Instagram advertising hacks to see which ones work best and which ones deliver the quickest results.

We have streamlined our results and included our favourite strategies in this report so you can use them for yourself and begin to see the amazing potential that tapping into this social network has.

Instagram is also a great place for e-commerce stores and lifestyle businesses that want to get their products out there. So if your brand falls into these categories, you definitely need to be on Instagram!

Book an Instagram Strategy Consultation Today!

At King Kong we have helped countless businesses to create effective, profitable and wildly successful Instagram campaigns.

While we have shared some of our most lucrative tips in this free guide, if you are looking for a more personal approach or Instagram ads management, why not schedule a consult with us instead.

In this consult we will show you how to use Instagram for business marketing and help you to create, test and manage your ads. We will also custom create an Instagram strategy for you, taking into consideration all of your brand’s unique needs.

After your first consultation, we know that you are going to be impressed with what we have to offer. In fact, we make it our aim to start implementing actionable changes immediately, so you don’t have to wait months or even weeks to notice a difference.

Our consults are currently in extremely high demand, so if you are interested in crushing it with Instagram Ads, contact us today to avoid missing out.

Instagram is one of the most popular social networks in history, with a whopping 1 billion active users, who create over 95 million posts and 400 Instagram stories every single day.

While Instagram started off as an ad-free space, with that kind of audience, it was only a matter of time before they opened their doors to brands looking to connect with their customers—which they did when they launched their advertising initiative in 2013.

Today, there are 2 million businesses advertising on Instagram. And for good reason! Instagram marketing is one of the most effective ways to drive brand recognition, engagement, and sales for your business.

But when it comes to how to create an impactful Instagram ad or how to use Instagram for business, a lot of brands are scratching their heads. How can you break through the clutter and grab people’s attention? What’s the secret to successful Instagram ad campaigns? And how you can you use your Instagram business account to move the needle on sales for your business?

Let’s take a look at the basics of how to do Instagram ads successfully (and how to take your brand to the next level in the process);

What are Instagram ads?

So, first things first—what, exactly, is an Instagram ad?

An Instagram ad is exactly what it sounds like—it’s a custom ad you create for the Instagram platform to show to Instagram users.

There are a few different kinds of ads on Instagram, including:

Stories ads
These ads appear in—you guessed it—people’s Instagram stories. Stories is one of Instagram’s most popular features (with over 400 million accounts using the Stories feature every day), so this can be a great way to get your Instagram ad in front of your target audience.

Photo ads
Photo ads are pretty self-explanatory. You upload a photo, key messaging, and a link and it’s shown in user’s News Feeds. Photo ads are similar in format to personal Instagram posts and your photos can be in either square or landscape format.

Video ads
Video ads take things to the next level by creating a dynamic ad experience for your audience. Video ads (which give you the added impact of sound and movement) can be up to one minute long and can be formatted in square or landscape.

Carousel ads
If you want to showcase more than one photo or video in a single ad, Carousel ads are the way to do it. With Carousel ads, people can swipe to see additional content within the same ad experience—which offers a great way to get more of your products in front of your audience without running multiple photo or video ads.

Collection ads
Collection ads take what works about Carousel ads and elevates it to the next level. With Collection ads, you create a visually store that guides your audience through your products and key messaging through video, images, or a combination of the two.

How to advertise on Instagram

Ok, so now that you know what Instagram ads are, let’s talk about how to run ads on Instagram.
When it comes to how to do Instagram ads, the platform offers three different ways to buy ads:

Within the Instagram app
The most simple way to advertise on Instagram is to promote a post (or posts) you’ve shared on your Instagram business account. With this option, you’d just select a past post you want to promote—and then Instagram will automatically track views and engagement within the app.

Instagram ads manager
If you’re used to running Facebook ad campaigns, you’re in luck! Instagram ads manager and Facebook ads manager are one and the same. The Facebook/Instagram ads manager on Instagram uses the same powerful advertising tools you’re used to with Facebook marketing, allowing you to easily set up, manage, and change campaigns from one simple, easy-to-use interface. And the best part? Instagram ads manager is available on both desktop and mobile—so whether you’re at your desk or on the go, you can stay on top of your campaigns.

No matter which Instagram marketing strategy you choose, you can use Instagram ad targeting to get your ads in front of the right people.

Instagram Partners
If you want someone to manage your ads for Instagram—from developing creative to buying ads and everything in between—Instagram has a Partners program (vetted by the platform) to take care the entire process for you.

Instagram ad targeting
Whichever route you take with your Instagram business, you need to make sure your ads get in front of the right people—and that’s where Instagram ad targeting comes in.

Just like Facebook, Instagram has a host of ad targeting capabilities and allows you to target your ads based on key criteria (like location, interests, or demographics) or user behavior within Instagram and Facebook.

You can also create custom audiences from your existing customer data (like your email list) or lookalike audiences (which helps you find new customers similar to your existing customer base).

If you don’t want to go through the process of figuring out the Instagram ad targeting process yourself, the platform does offer automated targeting where they create the audience for you. It’s not as effective, but it can be helpful in a pinch.

How to make an Instagram ad

A huge part of your success with Instagram advertising will depend on the quality of your Instagram adverts.

So when it comes to how to make Instagram ads—and how to post ads on Instagram—the key is quality, quality, quality.

The best Instagram ads have a few things in common. All the best sponsored Instagram ads have:

  • The highest quality photos. If you’re going to build an ad around a photo, that photo better be top-notch. This is not the place to showcase your blurry iPhone photos—this is the place to really let your imagery shine. Your photos should have proper lighting, impactful imagery, saturated color, and solid editing. The higher quality the photo, the higher quality your results will be from the ads on Instagram.
  • Engaging video. Video is a bit different. Highly stylized videos can work extremely well in Instagram ads—but so can more casual, off-the-cuff video footage. The key to finding success with Instagram video ads? Make sure your video is engaging. If you want your ad to drive results, it needs to be something people want to watch—so make sure your video grabs people’s attention and pulls them in.
  • Video closed captioning. Instagram video ads don’t automatically play sound; the user has to enable sound in order to hear the content of the video. That’s why closed captioning is so important—it ensures your messaging doesn’t get lost if your audience doesn’t opt-in for volume.
  • Something unique and attention-grabbing. Instagram is a crowded place—and if you want your ads to stand out, you can’t just slap up a product photo and call it a day. Get creative with your ad design. How can you break through the clutter and connect with your audience? What’s really going to grab people’s attention as they scroll through their News Feed? The more you can stand out, the better your ad will perform—and the better your marketing on Instagram will be as a result.

There’s no one-size-fits-all solution to developing Instagram ads. The most impactful ads are going to vary based on your industry, your audience, your brand, and your products. Experiment with different types of ads and different kinds of content—while following the example of the best Instagram ads out there—until you find what works for you.

The cost of ads on Instagram

Alright, so now we’ve covered what paid Instagram ads are and how to create impactful ads. Now comes the question that’s probably top of mind when you think “should I do Instagram for my business?”—and that’s how much sponsored ads on Instagram cost.

We wish we had a definitive answer, but as with any marketing strategy, Instagram ads pricing varies. There’s no set advertising cost on Instagram; the Instagram ads cost is going to vary greatly based on a number of factors.

So, for example, how well you target your Instagram sponsored advertising is going to have a huge effect on the Instagram ads cost. If you’re strategic in who you’re targeting with your Instagram ads, you’ll be able to stretch your budget much further than if you rolled out your ad to a larger, less specific audience. Or, as another example, including a strong CTA is always going to yield better Instagram ads cost per click results than an ad that leaves your audience scratching their heads about what they’re supposed to do.

The point is, when it comes to answering the question “how much do ads on Instagram cost?” there just is no single answer. Instagram growth hacking is an art, and the more you learn how to make an Instagram ad—and the better you get at Instagram paid advertising—the lower your cost of Instagram ads will be.

That being said, Instagram does have the same kind of budgeting system as Facebook. You can set a daily budget and a lifetime budget for each ad—as well as an optimization and bid strategy to make sure your budget gets spent in the most effective way. The Instagram ads budgeting feature is great—because you set your own budgets and optimization strategy, you’ll never spend more budget than you intend. It’s like a built-in safety net!

Bottom line—how much Instagram ads cost is up to you. And the more you invest at becoming an Instagram marketing expert, the more you’ll be able to squeeze out of your Instagram sponsored advertising budget.

Best Instagram for business tips

Now that you know the ins and outs of Instagram paid ads, let’s cover some of the best Instagram for business tips:

  • Make your ads look organic. The best performing ads are the ones that look right at home in someone’s News Feed. You want to stand out—but you don’t want to stand out because people can immediately spot that you’re trying to sell them something. Take inspiration from what people are posting on Instagram and integrate that into your ad design, planning, and strategy.
  • Choose the right ad format for your objective. Different end games are going to require different ad strategies—and if you lock yourself into a single ad format, you’re going to miss out on a ton of opportunity. Think about what you want to get from your ad—and then choose an ad format based on that objective. Do you want to showcase your new product line? Try a Carousel ad. Are you looking to drive brand recognition and engagement? Go with a Video ad. Use the ad format that’s going to help you hit your goal—and as you get more comfortable with Instagram.com ads, create a strategy that leverages multiple ad formats to help you hit multiple goals.
  • Test your ads before you roll out larger ad campaigns. If you’re new to sponsored advertising on Instagram, there’s probably going to be some trial and error before you really nail the formula of what works for you and your brand. But if you blow your entire budget on your first campaign, you won’t have enough cash to make it through that trial and error and come out on the other side. Before you roll out a larger (and more expensive) ad campaign, do a small test run with your ads. Start with a small daily and lifetime budget and experiment with different ad formats, photos, videos, and copies to see what performs with your audience. Once you have a better idea of what kinds of ads work for your brand, you can up your budgets and roll out a more large-scale campaign.
  • Research what your competitors are doing. You want to create ads that stand out and establish you as a unique voice in your industry—but you don’t need to reinvent the wheel to do it! Researching what your competitors are doing can give you great insights into what connects with your audience—insights you can then take to up the success of your own campaigns. Just make sure you never, ever, ever, steal content—you can look to your competitors for inspiration, but you should never blatantly rip off their ideas.
  • Learn the six hacks you need to crush it with Instagram. We’ve covered the basics in this guide, but if you want to take your Instagram marketing to the next level, download this free report on the six hacks to crush it with Instagram ads. This will help you skyrocket your results with Instagram ads—and drive more visibility, engagement, and sales in the process.

Ready to take your Instagram marketing to the next level? King Kong is here to help

Between this guide and that free report, you have a lot of information to get started with sponsored ads on Instagram. But if you really want to skyrocket your success with paid Instagram advertising, you need to partner with the leading experts in Instagram advertising in Australia—King Kong.

At King Kong, we bring decades of experience to the table to help you get the best results from your digital marketing efforts—and that includes Instagram paid ads. Our team of marketing experts has been perfecting their Instagram ad strategy since the beginning—and now, we take that experience and use it to help our clients drive explosive sales through Instagram.

Our Instagram services include:

  • Instagram ad strategy
  • Instagram ad development
  • Instagram ad creation and implementation
  • Instagram ad management
  • Instagram analytics management
  • Instagram reporting
  • Instagram ad optimization

Are you ready to take your Instagram marketing strategy to the next level? Are you ready to drive more visibility, engagement, and sales for your brand through Instagram? Are you ready to take advantage of the

Instagram advertising platform—and take your business to a whole new level in the process? If so, get in touch and schedule your free consultation with King Kong today.